Many parents are concerned that their children are under pressure to grow up too quickly. This pressure to grow up takes two different but related forms: the pressure to take part in a sexualised life before they are ready to do so; and the commercial pressure to consume the vast range of goods and services that are available to children and young people.
The Government asked Reg Bailey, Chief Executive of Mothers' Union, to carry out an independent review looking at these pressures. The review builds on the earlier work of Prof Tanya Byron, Prof David Buckingham, and Dr Linda Papadopoulos.
Letting Children Be Children: the Report of an Independent Review of the Commercialisation and Sexualisation of Childhood was published on 6 June 2011. Reg Bailey called on businesses and broadcasters to play their part across four themes:
The Government welcomed Mr Bailey’s analysis and the thrust of all his recommendations, including that it should take stock of progress after 18 months and consider what further measures may need to be taken to achieve the recommended outcomes.
On 17 October 2012, children’s minister Edward Timpson, announced that the Government had started the stocktake of progress. As part of the stocktake, we have gathered evidence of progress from parents, businesses, regulators, charities and parenting organisations. We will publish our assessment shortly and set out what further action is necessary. Progress to date on the recommendations includes:
In December 2012, the Prime Minister appointed Claire Perry MP to be his advisor on the commercialisation and sexualisation of childhood.
Letter from Children's Minister Sarah Teather to organisations attending the summit at 10 Downing Street, 10 November 2011.
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Children's Minister Sarah Teather responds to Reg Bailey's recommendations.
Information about child internet safety and UKCCIS.
Children's Minister announces an independent review into the commercialisation and premature sexualisation of children.
ParentPort is run by the UK’s media regulators. They set and enforce standards across the media to protect children from inappropriate material.