http://www.education.gov.uk/b0074315/bailey-review Bailey Review of the Commercialisation and Sexualisation of Childhood Bailey Review Information and useful documents relating to the Bailey Review of the Commercialisation and Sexualisation of Childhood. <![CDATA[<h1> <img align="right" alt="Reg Bailey" height="115" src="http://media.education.gov.uk/MediaFiles/0/4/C/{04C1E648-CA08-449F-85FB-E874480367E7}Reg%20Bailey%20photo.JPG" width="100" />Update on the implementation of 'Letting Children be Children'</h1> <p> On 11 October 2011, the Prime Minister and Sarah Teather, Minister of State for Children and Families, hosted a summit at 10 Downing Street on tackling the commercialisation and sexualisation of childhood. The summit followed the publication in June of Reg Bailey's report <cite class="publication"><a target="_blank" href="http://www.education.gov.uk/publications/standard/publicationDetail/Page1/CM%208078">Letting Children be Children</a></cite>, which made a series of practical recommendations to businesses, broadcasters and regulators.<br />  <br /> A number of the organisations responsible for taking forward these recommendations were invited to provide an update on the actions they have taken and to discuss what more they can do. Details of the progress made on implementing the recommendations and areas where we expect to see further action are set out in a <a target="_blank" href="//media.education.gov.uk/assets/files/pdf/s/sarah teather letter on bailey review summit.pdf">letter from Sarah Teather</a>, which is available to download from this page.</p> <h1> <span style="display: none"> </span>Background to the Review</h1> <p> Reg Bailey, Chief Executive of the Mothers' Union, has carried out an independent review looking at the pressures on children to grow up too quickly.</p> <p> The Government asked Reg to look into this issue because of the concerns of many parents who feel their children are under increasing pressure to become consumers, and that the world they live in is a more sexualised place than when their parents were growing up. Reg was asked to put forward recommendations to address the high levels of public concern, taking into account particularly the views of parents and the business community.</p> <p> <cite class="publication"><a target="_blank" href="http://www.education.gov.uk/publications/standard/publicationDetail/Page1/CM%208078">Letting Children Be Children: the Report of an Independent Review of the Commercialisation and Sexualisation of Childhood</a> </cite>was published on 6 June 2011. Reg Bailey calls on businesses and broadcasters to play their part and protect children from the increasingly sexualised ‘wallpaper’ that surrounds them.  </p> <p> Mr Bailey was particularly interested to hear views from parents and children, who are most affected. His recommendations are based on parents’ concerns and are intended to support them, to make sure their views are taken more seriously by businesses and broadcasters, and to put the control back in their hands. </p> <p> The recommendations include:</p> <ul> <li> putting age restrictions on music videos to prevent children buying sexually explicit videos, and to guide broadcasters over when to show them</li> <li> covering up sexualised images on the front pages of magazines and newspapers so they are not in easy sight of children</li> <li> making every customer make a decision at the point of purchase over whether they want adult content on their home internet, laptops or smart phones, rather than receiving it automatically</li> <li> retailers to offer more age-appropriate clothes for children and sign up to a code of practice which checks and challenges the design, buying, display and marketing of clothes, products and services for children</li> <li> restricting outdoor adverts containing sexualised imagery where large numbers of children are likely to see them, for example near schools, nurseries and playgrounds</li> <li> giving greater weight to the views of parents above the general public in regulating pre-watershed TV</li> <li> providing parents with one single website to make it easier to complain about any programme, advert, product or service</li> <li> banning the employment of children under 16 as brand ambassadors and in peer-to-peer marketing, and improving parents’ awareness of advertising and marketing techniques aimed at children.</li> </ul> <p> The Government has welcomed Mr Bailey’s analysis and the thrust of all the recommendations he has made. The <a href="/childrenandyoungpeople/healthandwellbeing/a0077692/the-governments-response-to-the-independent-review-of-the-commercialisation-and-sexualisation-of-childhood
">Written Ministerial Statement</a> which sets out the Government’s response is available in the News section of this website. The Government will take stock of progress in 18 months’ time, as Mr Bailey recommends, and consider what further measures may need to be taken to achieve the recommended outcomes.</p> <p> The Prime Minister has written to Reg Bailey to welcome the report and the approach it proposes as a giant step forward for protecting childhood and making Britain more family-friendly. He also said he would invite retailers, advertisers, broadcasters, magazine editors, video games and music industry chiefs and regulators to a summit in October to discuss progress. The <a target="_blank" href="http://www.number10.gov.uk/news/statements-and-articles/2011/06/letter-to-reg-bailey-following-his-review-of-the-commercialisation-and-sexualisation-of-childhood-64386">Prime Minister's letter to Mr Bailey</a> can be read on the Number Ten website.<br />  </p> ]]> false Governor Headteacher Leadership team Local authority Media Newly qualified teacher Researcher SEN practitioner Support staff Teacher Education and training professionals Health worker Parents and carers Social worker Voluntary sector worker Young People Youth worker Department for Education English 2012-04-26T16:37:17 http://www.education.gov.uk/b0074315/bailey-review/further-information Further information Further information Further information on the Bailey Review, including links to useful publications and websites. <![CDATA[<p> Find out more about the Bailey Review, and background information on previous reviews on related topics, via the links below:</p> <ul> <li> <a target="_blank" href="//media.education.gov.uk/assets/files/pdf/s/summary of bailey parents omnibus questions.pdf">headline results </a>from the TNS Omnibus survey questions to parents</li> <li> April 2011 <a href="/inthenews/pressnotices/a0076619/almost-nine-out-of-ten-parents-think-children-are-being-forced-to-grow-up-too-quickly">press notice</a></li> <li> <a href="inthenews/pressnotices/a0069862/review-of-commercialisation-and-sexualisation-of-children">press notice</a> announcing the review</li> <li> <a target="_blank" href="//media.education.gov.uk/assets/files/pdf/b/bailey review terms of reference.pdf">terms of reference</a> of the review.</li> </ul> <h1> Research on commercialisation and sexualisation of childhood</h1> <ul> <li> Prof David Buckingham, <cite class="publication"><a target="_blank" href="http://education.gov.uk/publications/standard/publicationDetail/Page1/DCSF-00669-2009">The impact of the commercial world on children's wellbeing </a></cite></li> <li> Prof David Buckingham, report to Scottish Parliament Equal Opportunities Committee, SP Paper 374, <cite class="publication"><a target="_blank" href="http://www.scottish.parliament.uk/s3/committees/equal/reports-10/eor10-02.htm">External research on sexualised goods aimed at children</a></cite></li> <li> Dr Linda Papadopoulos, <cite class="publication"><a target="_blank" href="//media.education.gov.uk/assets/files/pdf/s/sexualisation of young people review.pdf">Sexualisation of young people review </a></cite></li> <li> Prof Tanya Byron<cite class="publication">, <cite class="publication"><a target="_blank" href="http://education.gov.uk/publications/standard/publicationDetail/Page1/DCSF-00334-2008">Safer Children in a Digital World: The report of the Byron Review 2008 </a></cite>and <cite class="publication"><a target="_blank" href="//media.education.gov.uk/assets/files/pdf/d/do we have safer children in a digital world.pdf">Do we have safer children in a digital world? A review of progress since the 2008 Byron Review</a></cite>.</cite></li> </ul> ]]> false 2012-04-26T16:37:18