On 28 October 2011 a new code of practice on parental controls was launched by the four major fixed-line Internet Service Providers (ISPs) - BT, Sky, TalkTalk and Virgin.
It will mean new customers will be presented with an unavoidable choice of whether or not to activate parent controls. Through regular information updates, existing customers will also be offered the opportunity to activate parental controls. These four ISPs committed to implement the code fully by October 2012.
The new code can be found in the associated resources on this page.
This announcement was made on 11 October 2011 at a meeting between the Prime Minister and representatives of industry when discussing the implementation of the recommendations of the Reg Bailey review on the commercialisation and sexualisation of childhood.